Beans, Charles Decker
Beans, Charles Decker
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Beans
Four Principles for Running a Business in Good Times or Bad

Author: Charles Decker, Leslie Yerkes

Narrator: Barbara Caruso

Unabridged: 2 hr 13 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 04/29/2009


Synopsis

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life."

Reviews

Goodreads review by Jon

A small coffee shop owner looks at the future of his business as he looks to his past...what motivated him to get to this point and why has that 'something' been 'filtered' out of his current situation. A nice look at what it takes to motivate yourself and others. Sit down with a cup of coffee and r......more

Goodreads review by Yvette

A short easy to read book with profound principles. The ideas are common sense, but achieving the correct mix and right balance may be difficult to implement. Moreover, I like the fact that this book has a "discussion forum" via the internet. A useful read for people studying marketing / management. O......more

Goodreads review by Stacy

I enjoyed the business analysis in a narrative format. Seemed more like a story than non-fiction. Interesting business principles which also apply to employees and all relationships, not just for business owners.......more

Goodreads review by Shaun

Just an okay business parable book. A quick read and I learned no real earth-shaking principles. It gave four common sense things to focus on to have a successful business: Passion, People (employees & customers), Personal (make it personal for employees and customers), and Product.......more

Goodreads review by Jack

The story would be a real fiction in China. Too many shops changed hands from time to time. Hard to imagine a small coffee / tea shop could survive for 20 years. Customer loyalty is hard to gain due to various reasons. One of them is the customers relocates very often.......more