Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business, Josh Noel
  • List: $24.99  |  Sale: $17.50
    Club: $12.49
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

Author: Josh Noel

Narrator: Charles Constant

Unabridged: 12 hr 17 min

Format: Digital Audiobook

Publisher: Tantor Audio

Published: 07/03/2018

Genre: Cooking - Beverages - Beer

Synopsis

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland, and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Recommended

The United States of Beer A Freewheeling History of the All-American Drink, Dane Huckelbridge
The United States of Beer
by Dane Huckelbridge

List: $18.99

Sale: $13.29

Club: $9.49

Narrator: Corey Snow
Published: 06/14/2016

Tasting Beer, 2nd Edition An Insider's Guide to the World's Greatest Drink, Randy Mosher
Tasting Beer, 2nd Edition
by Randy Mosher

List: $22.49

Sale: $15.74

Club: $11.24

Narrator: Donald Corren
Published: 03/21/2017

Audacity of Hops The History of America's Craft Beer Revolution, Tom Acitelli
Audacity of Hops
by Tom Acitelli

List: $24.99

Sale: $17.50

Club: $12.49

Narrator: Mike Chamberlain
Published: 07/02/2019

Drink Beer, Think Beer Getting to the Bottom of Every Pint, John Holl
Drink Beer, Think Beer
by John Holl

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: John Holl
Published: 09/04/2018
{"id":"2252192","ean":"9781541487499","abr":"Unabridged","title":"Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business","subtitle":"Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business","author":"Josh Noel","rating_average":"4","narrator":"Charles Constant","ubr_id":"2252192","abr_id":"0","ubr_price":"24.99","abr_price":"0.00","ubr_memprice":"14.99","abr_memprice":"0.00","ubr_narrator":"Charles Constant","abr_narrator":"","ubr_length":"Unabridged: 12 hr 30 min","abr_length":"Abridged: "}