Bang!, Linda Kaplan Thaler
Bang!, Linda Kaplan Thaler
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Bang!
Getting Your Message Heard in a Noisy World

Author: Linda Kaplan Thaler, Robin Koval, Delia Marshall

Narrator: Deborah Marlowe

Unabridged: 7 hr 4 min

Format: Digital Audiobook Download

Published: 10/21/2003


Synopsis

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

About The Author

Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is the Chief Marketing Officer of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the United States by leading industry and business publications. Their company is responsible for some of the biggest bangs in the marketing world, skyrocketing sales, infiltrating pop culture, and creating brand icons such as the AFLAC duck and Herbal Essences’ Totally Organic Experience.


Reviews

Goodreads review by Jay on May 01, 2017

Rating - 9 An interesting and informative read on the psychology of advertising and how to get yourself across in a noisy world - good anecdotes and a top notch marketing read - would recommend New appreciation for the similarities that exist in marketing products to consumers and managing employees -......more

Goodreads review by 1.1 on May 12, 2017

Written in 2003, so the most fun you might have with this book is estimating when the inevitable first 9/11 name drop will happen. You might also wonder, what can the creative minds behind the AFLAC Duck and Clairol 'Totally Organic Experience' campaigns have to offer? Well the answer lies within th......more

Goodreads review by Chip on October 14, 2008

A good 'airport read'. Honestly, I 'lightly' read through this years ago... but here's the gist: • In this world you have to be noticed to get ahead • in this busy world, you've got to make noise to get noticed - 'Squeaky wheel gets the oil' • Ergo a "Bang!" is the act of getting noticed The rest of......more

Goodreads review by Melissa on June 07, 2009

I did not think this book was anything special like previous reviews had suggested. In fact, I found it to be very boring (I didn't finish it) and just a compelation of the different campaigns that the author had worked on (and more in a "bragging" sense, not an informative sense). There were no new......more

Goodreads review by D. on March 12, 2012

This book was recommended to me by a friend. I've read several books with a similar theme and found this one had little to offer in the way of tools. I will say that I found the very last chapters the most helpful, but I slogged my way through most of the book before finding only a couple of pearls.......more


Quotes

Advance Praise for Bang!

“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America

“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist

“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines