Assemblage
The Art and Science of Brand Transformation

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.Assemblage will show youWhy perception is the truth and how to shape people’s perceptionsWhy we relate to antiheroes, villains, and saviorsHow brands can reassure consumers about their past, present, and futureHow to leverage data and insights to deliver a personalized, human-centric consumerexperienceHow brands can make a positive impact on people, society, and the economy
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.