ArtWork, Heather Darcy Bhandari
ArtWork, Heather Darcy Bhandari
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Art/Work
Everything You Need to Know (and Do) As You Pursue Your Art Career

Author: Heather Darcy Bhandari, Jonathan Melber

Narrator: Romy Nordlinger

Unabridged: 13 hr 30 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 10/29/2019

Synopsis

Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves—including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world.

In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

About Heather Darcy Bhandari

Heather Darcy Bhandari is the Director of Exhibitions at Smack Mellon, a nonprofit exhibition and studio space program in Brooklyn, New York. Its mission is to nurture and support emerging, under-recognized mid-career, and women artists in the creation and exhibition of new work. She is also an independent curator, adjunct lecturer at Brown University, and a consultant to several for-profit and nonprofit arts institutions. Heather lectures and participates in portfolio reviews and panel discussions across the country. She is on the board of directors of visual arts at Art Omi (an artist residency in Ghent, New York) and the advisory boards of artfcity (an online, art-related publishing platform) and Trestle Gallery in Brooklyn. She was on the board of NURTUREart for nearly a decade. For the last fifteen years, she was a director of Mixed Greens gallery where she curated over one hundred exhibitions while managing a roster of nearly two-dozen emerging to mid-career artists. Heather received a BA from Brown University and an MFA from Pennsylvania State University. Her career began at contemporary galleries Sonnabend and Lehmann Maupin, both in New York City.

Reviews

Goodreads review by Bev on August 25, 2020

Such a good resource for professional working artists in many different capacities. This book covers everything from shipping artwork to taxes. It has commentary from professional curators, artists, and more in the margins which is really helpful as well to read real world experience along with tech......more

Goodreads review by Emily on March 31, 2017

This is such a great resource for artists, even if you've been around the block, or just graduated from art school. The authors have a lot of experience dealing with both artists and the art world, which gives you an insiders look on what works and what doesn't. I really enjoyed the quotes inside th......more

Goodreads review by Corey on July 02, 2018

I am a professional artist and I recommend this book to all other artists trying to figure out how to show and sell their work professionally. This covers all the non-art things an artist needs to know about interacting with galleries and museums from personal approach to legal paperwork to how you......more

Goodreads review by Cheryl on March 11, 2014

Mostly skimmed through this since there were SO many quotes making it tedious to read. It is also geared for the US market with taxes and copyrights and way too much info on galleries which is not useful in this area.......more

Goodreads review by Raquel on February 03, 2016

Quite simply a collection of essential basics for professional art practice you should have been taught at art school - but weren't. Written from a US perspective however still very relevant for artists working anywhere in Europe and internationally.......more

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