An Overview of E-E (Entertainment-Education) and Its Application in the Cambodian Context

Entertainment-Education (E-E) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. This pioneering audiobook Entertainment-Education (E-E) and Its Application in the Cambodian Context is the first ever comprehensive scholarly discussion about Entertainment-Education (E-E), with a particular emphasis on its application in the Cambodian context. Topics include: Behavior Change CommunicationSustainable DevelopmentCommunity DevelopmentDiscussion and analysis covers a wide range of prosocial media types including: telenovelas, radio, multimedia, mobile telephony, street theater, educational games, and more!