All In Startup, Diana Kander
All In Startup, Diana Kander
List: $19.99 | Sale: $13.99
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All In Startup
Launching a New Idea When Everything Is on the Line

Author: Diana Kander

Narrator: Lauren Fortgang

Unabridged: 7 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/31/2021

Synopsis

A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school.

Reviews

Goodreads review by R.G.

I have just finished reading an exceptionally well written business book with a surprising fictional storyline. Diana Kander's book, all in startup: Launching a New Idea When Everything is on the Line, is presented to the reader as a fictional story about an individual that started his business on f......more

Goodreads review by Jakub

Clever idea to represent a theory by telling a story :) It reminds me of "Once upon a time... Life" which is good series for younger people presenting how things work. It shows mistakes made by main character so we can learn from them instead of our own. And that can save a lot of time and money, whi......more

Goodreads review by Manaswi

A delightful reminder of The Goal, this book, too, tackles what seem like common-sensical ideas that are often (I use this word with certainty) overlooked- in a fluid fictionalised account of an entrepreneur trying to salvage his failing bike business.......more

Goodreads review by Elizabeth

I would highly recommend this book for anyone interested in startups/entrepreneurship! Very insightful information and an engaging story.......more

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