All Business Is Local
Why Place Matters More Than Ever in a Global, Virtual World

John Quelch and Katherine Jocz have compile an invaluable resource on product placement marketing. The authors break down this book into five main sections (managing psychological place, managing physical place, managing virtual place, marketing geographic place, and marketing locally and globally)......more

This book is amazing. It will transform how I teach creative industries and how I write and research about social media. It is not a marketing guide - a 'how to' for business. Instead, it move Richard Florida's often reified slogans, maxims and tropes into a discussion and explanation of how and why......more

Gem of a book! As much as I believe all business is local this book just confirmed and improved on so many points indeed, even though there is not one strategy for global brand on how to adapt to the local market place outside of its home, adapting a local strategy regards advertising copy, customer......more

I received the book for free through Goodreads First Read The book has provided good insights into the importance of location and place in business. The book is good for many people in business marketing and international business, ideas are useful and a good example of good globalization analysis.......more

The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. This means that customer......more