Al frente del cambio Leading Change..., John P. Kotter
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Al frente del cambio (Leading Change)

Narrator: Jaime Collepardo

Unabridged: 15 hr 9 min

Format: Digital Audiobook Download

Publisher: BookaVivo

Published: 07/13/2021


Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las formulas no bastan por si solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba esta en el elevado indice de fracasos que se asocia a las transformaciones dentro del ambito de la empresa. John P. Kotter, con su bagaje de veinticinco anos de experiencia, nos muestra los errores basicos que surgen en todo proceso de cambio y que podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Este metodo, pormenorizado y con numerosos ejemplos practicos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compania. Un libro que demuestra la importancia de no bajar jamas la guardia: la necesidad de una nueva reestructuracion es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which The international bestseller—now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review. Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.