Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations-from product managers and engineers to marketers and executives-can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. - Understand exactly what Agile is and why it matters - Use Agile to address your organization's specific needs and goals - Take customer centricity from theory into practice - Stop wasting time in "report and critique" meetings and start making better decisions - Create a harmonious cycle of learning, collaborating, and delivering - Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola