Aesthetic Intelligence, Pauline Brown
Aesthetic Intelligence, Pauline Brown
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Aesthetic Intelligence
How to Boost It and Use It in Business and Beyond

Author: Pauline Brown

Narrator: Vivienne Leheny

Unabridged: 6 hr 57 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 11/26/2019


Synopsis

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

About Pauline Brown

For more than 25 years, Pauline Brown has acquired, built, and led global luxury brands. In January of 2016, she joined the faculty of the Harvard Business School, where she introduced a new course for graduate students, called “The Business of Aesthetics.” Since 2016, she also has been hosting a weekly talk show on SiriusXM, called “Tastemakers,” on which she interviews business leaders, innovators, and influencers in creative sectors. Prior to her career as a writer, speaker, and lecturer, Pauline was the Chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for 70 brands in 5 sectors, including fashion & leather goods, watches & jewelry, perfumes & cosmetics, wines & spirits, and selective retailing. While at LVMH, Pauline also served on the Board of Directors of L Capital, a private equity fund backed by LVMH, as well as the Boards of several LVMH subsidiaries, including Donna Karan, Marc Jacobs, and Fresh Cosmetics. 


Reviews

Goodreads review by Svetlana on March 20, 2020

The essence of the book: Beauty sells. New ideas: N/A. I am not an ideal reader for this book because of in-depth awareness about product research and how brand designers and architects go about creating or re-inventing iconic brands that resist the test of time. The book provides a lot of anecdotal......more

Goodreads review by Daniel on January 31, 2020

Forget about focusing only on the core strength of your business. Aesthetics matters. Brown was the Chairman of LVMH North America. So she knows luxury. 1. In future robots will take all the routine jobs. Only those requiring the human touch, and social connection will survive. 2. You can either sel......more

Goodreads review by Olysavra on August 27, 2024

Simple in a good way book on a rather complicated subject - aesthetic in business and personal context. Every bit of experience with any product or service is taking part in the journey and impacting it, so you’d better work on that! I loved the idea of aesthetic codes - personal/professional, and t......more

Goodreads review by Cameron on October 24, 2022

Leads Well, Follows Poorly I read this with great excitement. The premise is original, important and fits what I believe to be an enormous gap in our understanding of business, products, services, and design. The book starts out very well and the first section is just what I had hoped for and will ce......more

Goodreads review by Lit on July 01, 2021

This book is more of a 2.5 but I rounded up. This is a business book about using what the author (a former LVMH executive) calls “aesthetic intelligence” to build and strengthen a brand/product. I feel like it could be summed up in one sentence: Delight your customers by creating intentional, multis......more