A Look Inside the Market's Mind
Biology and Psychology Affect Our Economics

When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. A Look Inside the Market's Mind Games is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making.