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A Branded World
Adventures in Public Relations and the Creation of Superbrands
Author: Michael Levine
Narrator: Lloyd James
Unabridged: 10 hr 23 min
Format: Digital Audiobook Download
Publisher: Blackstone Audio, Inc.
Published: 06/26/2005
Category: Business & Economics
Synopsis
Filled with engaging stories and nutsandbolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.