A Branded World, Michael Levine
A Branded World, Michael Levine
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A Branded World
Adventures in Public Relations and the Creation of Superbrands

Author: Michael Levine

Narrator: Lloyd James

Unabridged: 10 hr 23 min

Format: Digital Audiobook Download

Published: 06/26/2005

Synopsis

Filled with engaging stories and nutsandbolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

About Michael Levine

Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

Reviews

Goodreads review by Mckinley on September 18, 2017

Need a product first - marketing. Marketing is not advertising. Marketing takes a product and gives it a personality (Apple). Public Relations gets out the message. Branding - positive image in public mind of product......more

Goodreads review by AttackGirl on June 21, 2022

Well written book and insightful for all you entrepreneurs desiring to sell products or self. If you can stand the name dropping and lack of detail you will enjoy the comments about ice cream esp all you strawberry ice cream lovers. Perhaps an add to the additional reading list of business students......more

Goodreads review by Thom on July 13, 2020

Interesting but unfortunately much of this info has become out of date.......more

Goodreads review by Alberto on June 26, 2016

This is a fantastic book. As the brand manager for the stars, Mr. Levine delivers the equivalent to an advanced class in Public Relations.......more

Goodreads review by Tai on October 11, 2012

the new coke case study is dramatically trite and overused in this book......more

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