Hidden Profit, Jamie Trull
Hidden Profit, Jamie Trull
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Hidden Profit
Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business

Author: Jamie Trull, Amy Porterfield

Narrator: Jamie Trull, Amy Porterfield

Unabridged: 8 hr 9 min

Format: Digital Audiobook Download

Published: 10/21/2025


Synopsis

Are you working tirelessly to grow your business, only to feel like your profits just don’t match the effort you’re putting in? From profit strategist and CPA Jamie Trull comes a powerful method for finding the money already hiding in your business, so you can enjoy financial freedom once and for all.

Many business owners believe that if their company isn’t making enough money, they need to double down on sales and hustle even harder. And while that may be true for a handful of businesses, profit strategist, CPA, and financial literacy expert Jamie Trull knows that the key to financial success isn’t putting in more hours—it’s mastering your finances.

In this practical, accessible guide to business finance, Trull helps you calm the chaos of bookkeeping, taxes, and credit card bills, and create an easy-to-implement financial strategy—so you can not only stay in business, but thrive in business. She outlines the seven profit levers in every company—pricing, product mix, average transaction value, and more—and shows you how to pull each lever to become more profitable. The secret to these levers? Understanding your numbers. Trull shows you how to distill complex financial data into simple, actionable insights that make it easier to make informed decisions for your business quickly and confidently. Lastly, Trull shows you how to make a plan for your newly uncovered profit, so you can fearlessly scale your business and set yourself up for financial freedom.

Too many business owners work themselves into the ground for too little return. By understanding your numbers and maximizing the profit levers, you can finally break free from the hustle, make more money, and enjoy more freedom than you ever imagined.

About Jamie Trull

Jamie Trull is a CPA, financial literacy coach, and profit strategist dedicated to helping business owners get informed, organized, and profitable in their finances. After spending over a decade in finance at organizations like Ernst & Young and Coca-Cola, Jamie founded Balance CFO in 2017. Since its launch, Balance CFO has helped over 10,000 entrepreneurs take control of their financial future and become their own CFOs. Jamie is also the founder of Power in Numbers, a vibrant community where small business owners gain the knowledge, resources, and support they need to achieve financial clarity and lasting success.


Reviews

Goodreads review by Sarah on October 07, 2025

I’ve seen firsthand how this work changes lives I’ve worked with Jamie for years and have watched behind the scenes as she’s helped thousands of business owners completely transform how they see the numbers side of their business. The strategies in Hidden Profit aren’t just theory, I’ve seen them in......more

Goodreads review by Shannan on September 17, 2025

I’ve been part of Jamie’s community for years and Hidden Profit feels like the best of her wisdom brought to a bigger stage. She makes finances approachable and actionable, showing how to uncover money already hiding in your business instead of just hustling harder. This book is clear, practical + e......more

Goodreads review by Jamie on October 02, 2025

Did I write a review for my own book? You bet I did. I may be biased, but it’s awesome and you should read it!......more

Goodreads review by Dana on October 21, 2025

This awesome book is full of helpful tips and real life examples of how to utilize your business profit levers.......more

Goodreads review by Kemper on October 02, 2025

Absolute MUST-READ for any small business owner, whether you think you’ve got a decent handle on your finances, or you feel completely helpless. Jamie’s style is approachable and tactical, and she has the credibility to back it up. If you need simple help, this book has it. If you need high-level st......more