American Turnaround, Edward Whitacre
American Turnaround, Edward Whitacre
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American Turnaround
Reinventing AT&T and GM and the Way We Do Business in the USA

Author: Edward Whitacre, Leslie Cauley

Narrator: Edward Whitacre

Unabridged: 10 hr 21 min

Format: Digital Audiobook Download

Publisher: Business Plus

Published: 02/05/2013

Includes: Bonus Material Bonus Material Included


Synopsis

Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.

It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.

But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time.

Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

Reviews

Goodreads review by Will on April 21, 2013

I was really disappointed by this book - The Economist gave it a favorable review and it had 4.5 stars on here. I love reading about telecoms and GM is the business story of the decade so I figured this book would contain plenty of insider insight and information that's right up my alley. Not the cas......more

Goodreads review by Terry on March 14, 2013

I am a recent retiree who worked at the company during Ed Whitacre's entire tenure as CEO of Southwestern Bell/SBC/AT&T. As such, I was mostly interested in reading Mr. Whitacre's description of how he "reinvented" AT&T before moving to GM. I was sorely disappointed that there was very little in this......more

Goodreads review by Jill on August 21, 2018

Wonderful to hear Ed Whitacre speaking. I remember him -- in high school I was best friends with his eldest daughter, Jessica.......more

Goodreads review by Hakan on February 13, 2013

One the best CEO book I've read. Very down to earth management.......more

Goodreads review by Teji on January 02, 2020

2.5 stars Ed Whitacre, former CEO of what would eventually become AT&T, is tapped by the Obama administration to oversee the restructuring of GM after the 2009 federal bailout. He discusses his management “strategies” (which mostly seems to be a just good instincts rather than anything concrete-- sin......more