Storynomics, Robert McKee
Storynomics, Robert McKee
2 Rating(s)
List: $24.99 | Sale: $17.50
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Storynomics
Story-Driven Marketing in the Post-Advertising World

Author: Robert McKee, Thomas Gerace

Narrator: Robert McKee, Thomas Gerace

Unabridged: 6 hr 27 min

Format: Digital Audiobook Download

Publisher: Twelve

Published: 03/20/2018

Includes: Bonus Material Bonus Material Included

Synopsis

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

About Robert McKee

Robert McKee teaches his 3Story Structure2 class annually to sold out auditoriums in Los Angeles, New York, London and film capitals throughout the world. A Fulbright Scholar, this award-winning film and television writer has also served as project and talent development consultant to major production companies such as Tri-Star and Golden Harvest Films. He lives in Los Angeles and Cornwall, England.

Reviews

Goodreads review by Hannah on January 21, 2023

Click here to watch a video review of this book on my channel, From Beginning to Bookend. A superb book that illuminates the purpose of writing stories and the most effective approach to penning tales that transcend the ordinary.......more

Goodreads review by Josh on June 19, 2008

YES! It took me six months, but I finally, finished this bitch. The reason it took me six months was that Story is incredibly dense, and in the best possible way. If you want to understand what makes for a good story, and how and why they work, this is the book to read. But you'll need to read it sl......more

Goodreads review by K.M. on May 11, 2014

I can't believe it's taken me so long to read this book. I expected more of the same: structure, story elements, character tips. And those are certainly there. But Story actually deserves its tremendously broad title, because that's exactly what this book is: a discussion of *story.* It's theory and......more

Goodreads review by Ksenia on September 23, 2016

This is not a book. This is like a school in a book. A master's degree. The amount of notes I took got out of hand, so I decided to just outright buy it, to have it handy. The best parts are the scene analysis chapters, which are pretty much the same for novel writing and screenwriting. Seeing a sce......more

Goodreads review by Graeme on October 15, 2018

Putting this re-read aside - other priorities - still an excellent book. This is the most useful book in my writing library. I literally read and reread this book until I had absorbed it's messages into the marrow of my bones. An endlessly valuable resource that informs the basic structures both large......more

Quotes

PRAISE FOR STORYNOMICS AND ROBERT MCKEE

"Essential reading for any company looking to build a loyal audience through great storytelling."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Simon Mulcahy, Chief Marketing Officer, Salesforce

"Storynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International

"We have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read!"—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Robert J. DeKoch, President & COO, The BOLDT Company

"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Brian Moody, Executive Editor, Autotrader

"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Pat Partridge, Chief Marketing Officer, Western Governors University

"McKee is the world's best-known and most respected lecturer of Storytelling Arts."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Wall Street Journal

"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Eduardo Arteaga, AVP of Digital Marketing, US Bancorp

"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Jessica Snavely, Director Performance Marketing, Automattic

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