Backable, Suneel Gupta
Backable, Suneel Gupta
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Backable
The Surprising Truth Behind What Makes People Take a Chance on You

Author: Suneel Gupta

Narrator: Suneel Gupta, Carlye Adler, Landon Woodson, Natalie Naudus

Unabridged: 5 hr 59 min

Format: Digital Audiobook Download

Published: 02/23/2021

Synopsis

A groundbreaking book that boldly claims the key to success in business is not talent, connections, or ideas, but the ability to persuade people to take a chance on potential.
No one ever makes it alone. But how come some people can get investors to believe in their ideas while others—sometimes with even better ideas—fall flat? What is it about certain people that make us want to take a bet on them? What is it that makes them backable? As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree, or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake, and rarely the result of good luck.

Drawing from his own business experience, countless interviews with some of tech's biggest innovators, and compelling case studies of classic success stories like Howard Schultz and Elon Musk, Gupta breaks down the six qualities of backable people that get others to take a bet on them. Backable pulls back the curtain on the illusive x factor that some people just seem to have and instead offers concrete tools like crafting the right pitch and appropriately scaling a project's vision. Anyone from aspiring entrepreneurs to start up stars can master these skills and jumpstart their next big idea.

About Suneel Gupta

After losing touch with his dharma, Suneel Gupta went on a journey to find it again. As the cofounder of RISE and a visiting scholar at Harvard Medical School, Suneel travels the world, deconstructing how extraordinary performers overcome their most difficult moments. His work has been featured in Vanity Fair, Fast Company, and the New York Times.

Reviews

Goodreads review by Lydia on February 25, 2021

If you've had an idea that you thought was great, but you needed financial backing, this book is a blueprint of how to convince investors to support your idea. Written in straightforward and easy to relate to language, this book is really a must have for entrepreneurs.......more

Goodreads review by Rick on June 27, 2022

Short, punchy, and to the point. Honestly a great example of how to write a good nonfiction book. Good takeaways, reiterating how important narrative is in every aspect of communication. 1. Build conviction time Let it cook It’s about conviction not charisma. 2. Tell a story about a person 3. Find a sh......more

Goodreads review by Michelle on February 27, 2021

Loved every page of this book. The way he tells insider backstories and pulls together information reminds me of Malcolm Gladwell's style. While reading this book I cried over some stories and laughed out loud at others. I would recommend this book as an essential read for anyone interviewing, reinv......more

Goodreads review by Martin on February 27, 2021

I HIGHLY recommend this book not just for entrepreneurs, but anyone whose job is to earn trust, build consensus, or "sell" their ideas or vision (in other words, pretty much everyone). There are so many great lessons in this book, many of which are counter-intuitive, and they're shared through great......more

Goodreads review by Cole on March 23, 2021

Most business books could be a blog post and this is one of them. Valuable insights though......more

Quotes

“The most successful people aren’t just brilliant...they’re backable. This is the quality I look for most in leaders I recruit and entrepreneurs I fund—now I have a great name for it and a playbook for what it takes. Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.”—Reid Hoffman, co-founder of Linkedin

"The most exceptional people aren't just brilliant...they're backable. This remarkable book can be your secret weapon for bringing your idea to life."
 —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human

“This book is truly brave. I felt like I was sitting with Suneel as he unveiled secret steps that anyone can take to stand out and achieve their dreams.”
 —Reshma Saujani, founder and CEO of Girls Who Code, bestselling author of Brave Not Perfect

"Being backable isn’t just for celebrities and CEOs. It’s a required skill for anyone who is trying to make it in the world. This book will change the trajectory of careers, launch new ideas into the world, and inspire cocktail party conversation for years to come."—Dr. Jennifer Aaker General Atlantic Professor at Stanford Graduate School of Business

"Suneel Gupta demystifies the “x-factor” I look for in leaders, activists and entrepreneurs. Becoming backable will change how the world sees you—and how you see yourself."—Brian Grazer, Oscar-winning producer

"Backable provides a super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand-new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout."—Mike Krieger, co-founder of Instagram

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