7 Secrets of Persuasion
Leading-Edge Neuromarketing Techniques to Influence Anyone

Loved the book ! This book goes deep into the functioning of the brain and how it intercepts information. The author then talks about various ways in which we can pursuade others to do what we want them to do. The marketing examples aligned greatly with the content. This book gives readers a new per......more

This book ended up just as good as the title promised. The one negative I originally had, that is the repetitiveness of certain phrases, now seems obvious to me an employment of the persuasion secrets themselves. That isn't to say I didn't stop mentally rolling my eyes every time I saw "the lizard i......more

We can see persuasion in political campaigns, religion, self help, etc. But one of its most important uses can be seen in marketing. Persuasion, at its core, is the use of emotions and sensations to motivate a change in the actions of individuals and not necesarely a change in their attitude, which i......more

Crimmins dives deep into persuasive strategies here and tells us about the deep importance of appealing not to the rational mind, but instead to the automatic decision-maker within each person. This was a very valuable read, not just because it granted insight into how to persuade people, but also be......more

Amazing book full of insights This book has provided me with a lot of information that has come in handy as I craft my advertisements. I loved the fact that the information in the book is backed by thorough research. It is also great that the author has provided simple examples that quickly drive the......more