48Hour Startup, Fraser Doherty MBE
48Hour Startup, Fraser Doherty MBE
7 Rating(s)
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48-Hour Start-up

Author: Fraser Doherty MBE

Narrator: Fraser Doherty MBE

Unabridged: 4 hr 52 min

Format: Digital Audiobook Download

Publisher: HarperCollins

Published: 08/25/2016


Synopsis

READ BY THE AUTHOR Fraser Doherty’s is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for Come up with a business idea without the guesswork Create a kick-ass brand, website and on-line marketing campaign Promote your product Young entrepreneurs Students learning about start-ups Established entrepreneurs looking for shortcuts Teams within corporates who want to create a more innovative and competitive environment

Reviews

Goodreads review by Rohit on April 16, 2019

There is often a very big barrier to trying something new. Most of it is in our mind that comes down by a hands-on experience. Business is one such thing that for the once who have no exposure to it, through family business or any other way, might feel the same way about. The book does a great job at......more

Goodreads review by Anish on May 23, 2017

It's a start; start into the business world!......more

Goodreads review by Vinay on January 11, 2020

The first half was good. It was interesting and I got to know many of trips and tricks the author had used in his startup journey. The second half was bit boring and was a bit repeating content. Good book nevertheless!......more

Goodreads review by Sahil on January 16, 2021

This book is more than just advice and prompts to help start your business and make it a success, it’s got an autobiographic, personal touch that had me gripped. Learning about Fraser’s early stages of entrepreneurship was so interesting to read about and you have to admire his determination in brin......more

Goodreads review by Shikhar on April 01, 2022

The book reminds you of a very fundamental question when starting a business, and that is "Why are you doing this?". Most of us don't want to actually build a unicorn or a decacorn, we just want freedom, and for that, we need not look for and build a technology-heavy business that can go public some......more


Quotes

* Fraser Doherty MBE started his business career at the age of 14, making jam in his grandmother’s kitchen and then selling it to Waitrose, to become one of the youngest ever suppliers to a major supermarket. His Superjam brand is a global success* Author has a strong speaking platform with UK events twice a month*Book will launch alongside a series of Podcasts*48-Hour-Start-Up is the first in a series of books based around the author’s brand*An appealing and accessible approach to starting your own business in a weekend.