The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us-an approach in which authors are authentically engaging their audiences. But where do you start?Today's megasuccess authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.Every author wants a road map or step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses, this is the holy grail, so they can repeat the success of their last launch campaign.With this system, you will no longer have the guesswork associated with choosing which marketing programs to run for a successful launch. Bryan Heathman has managed hundreds of book marketing campaigns and created a repeatable fifteen-week system to promote nonfiction books.Bryan's approach to book marketing was inspired by running massively successful campaigns that have resulted in New York Times bestsellers, Wall Street Journal bestsellers, and Amazon #1 bestsellers for famous authors, including professional speaker Chris Widener, America's #1 sales trainer Tom Hopkins, US Olympian Johnny Quinn, and three-time World Series champion Todd Stottlemyre.Unlike other works, which list a hundred things to do when marketing a book, this approach is distilled into a manageable fifteen-week burst of activity-individual actions that, when done in a scheduled time frame, are proven to produce the results you desire for your book launch.