The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader
The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.