The New Entrepreneur's Guide to Setting Up and Running a Successful Business

Provides the new business owner with the knowledge to take an active role in the management of their business by providing answers to problems they encounter every day. Includes examples of when businesses have gotten it right, with anecdotal evidence from some of the world’s biggest businesses. Provides details on how to get started including the business plan, creating brand identity, plus the type of ownership Describes issues relevant to accounting, staff and management, taxes, etc., issues which small business owners encounter every day