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Positioning
The Battle For Your Mind
Author: Al Reis, Jack Trout
Narrator: Grover Gardner
Unabridged: 4 hr 8 min
Format: Digital Audiobook Download
Publisher: McGraw Hill-Ascent Audio
Published: 07/18/2023
Category: Business & Economics - Leadership
Synopsis
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors.