New Perspectives on Negotiating
Winning the Negotiating Game

Using the metaphor of "the game," master negotiator and New York Times bestselling author Herb Cohen says, "Negotiation is the game of life.” In New Perspectives on Negotiating, Cohen illustrates that conscious inattention ("caring, but not that much") produces heightened awareness, self-confidence, and a sense of greater mastery to convey options where none seem apparent. Cohen covers how to minimize barriers to creative problem solving, operate from a position of less leverage, deal with ultimatums, and use the magic words that transform competitors into potential partners. With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships.