Artful Negotiation in a Global Economy
Winning the Negotiating Game

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of “World's Greatest Negotiator.” Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here." Recounting his colorful cross-cultural encounters, Cohen takes us through the steps of this delicate dance and provides point-by-point analysis—ten tidbits and practical techniques—to use in reconciling all differences, whether overseas or close to home.