What Your Customer Wants and Can’t Tell You
Unlocking Consumer Decisions with the Science of Behavioral Economics

With behavioral economics, you can learn how your brain works to become a better leader—and how your customer's brain works to creatively and effectively market your brand. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.