Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory V. Diehl
  • List: $19.95  |  Sale: $13.97
    Club: $9.97
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Author: Gregory V. Diehl

Narrator: Gregory V. Diehl

Unabridged: 6 hr 12 min

Format: Digital Audiobook

Publisher: Author's Republic

Published: 07/06/2017

Genre: Business & Economics - Advertising & Promotion

Synopsis

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn… •How to incorporate a unique selling proposition into your branding •The best methods for selling products to customers as a small business •How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: From Consultant to Concierge with Productized Services Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

Recommended

Personal Branding Mastery for Entrepreneurs, Chris J Reed
Personal Branding Mastery for Entrepreneurs
by Chris J Reed

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your ...

Narrator: Penny Andrews
Published: 09/11/2017

CaShvertising How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone, Drew Eric Whitman
CaShvertising
by Drew Eric Whitman

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven...

Narrator: Johnny Heller
Published: 05/10/2017

Influence 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect, Dan Lok
Influence
by Dan Lok

Imagine knowing how the human mind works... having the power to influence and motivate people at will to buy your products and services... what would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly ...

Narrator: Dan Lok
Published: 01/01/2017

Google Adwords: The Ultimate Marketing Guide For Beginners To Advertising On Google Search Engine With Ppc Using Proven Optimization Secrets, Mark Robertson
Google Adwords: The Ultimate Marketing Guide For Beginners To Advertising On Google Search Engine With Ppc Using Proven Optimization Secrets
by Mark Robertson

Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this audio bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This audiobook contains proven steps and strategies on how...

Narrator: John Hays
Published: 02/15/2018

Facebook Advertising: Marketing Guide To Create Social Media Fb Ads For Your Business; How To Build Your Ppc Strategy And Optimize Your Sponsored Advertisement Campaign Selling Cost, Mark Robertson
Facebook Advertising: Marketing Guide To Create Social Media Fb Ads For Your Business; How To Build Your Ppc Strategy And Optimize Your Sponsored Advertisement Campaign Selling Cost
by Mark Robertson

This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, “Facebook”! Today onl...

Narrator: John Hays
Published: 02/04/2018

Brand Now How to Stand Out in a Crowded, Distracted World, Nick Westergaard
Brand Now
by Nick Westergaard

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter.Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every...

Narrator: Nick Westergaard
Published: 05/22/2018

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
Brandwashed
by Martin Lindstrom

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.  Marketing visionary Martin Lindstr...

Narrator: Dan Woren
Published: 09/20/2011

Agents Of Change: Rethinking Insurance Agency Marketing, John M. Tate
Agents Of Change: Rethinking Insurance Agency Marketing
by John M. Tate

Follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through ...

Narrator: Jason Leikam
Published: 05/27/2017

Brand, Meet Story How to Create Engaging Content to Win Business and Influence Your Audience, Heather Pemberton Levy
Brand, Meet Story
by Heather Pemberton Levy

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the b...

Narrator: Karen Saltus
Published: 09/27/2016
{"id":"1918059","ean":"9781518953972","abr":"Unabridged","title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible","subtitle":"","author":"Gregory V. Diehl","rating_average":"4.33","narrator":"Gregory V. Diehl","ubr_id":"1918059","abr_id":"0","ubr_price":"19.95","abr_price":"0.00","ubr_memprice":"11.97","abr_memprice":"0.00","ubr_narrator":"Gregory V. Diehl","abr_narrator":"","ubr_length":"Unabridged: 6 hr 13 min","abr_length":"Abridged: "}