Becoming a Category of One, Joe Calloway
Becoming a Category of One, Joe Calloway
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Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison

Author: Joe Calloway

Narrator: Ax Norman

Unabridged: 7 hr 34 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them.  Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. For the second edition, Joe will update many cultural references, and case studies and anecdotes will be added or at least revised.  The most significant change will be replacing the original last chapter, "The Heart of a Category of One Performer," with a new chapter, "Sustaining Category of One Status."  This chapter will focus on companies that have been market leaders for a long period of time (i.e. Southwest Airlines, American Girl Stores, Ritz-Carlton Hotels, etc.)  Joe will also trim some existing chapters to make room for an entirely new chapter, "Consistency of Performance is the New Wow Factor."

Reviews

Goodreads review by Darlene on October 21, 2021

I really enjoyed this book and thought the author gave some good insight. I especially liked the chapter about how a business can be a chameleon or a platypus. I'll not ruin it for you. Most business non-fiction can be summed up in a short paragraph and this is no exception, so I'm fighting my urge......more

Goodreads review by Mason on February 24, 2021

I'm not sure why this book hasn't got the attention that it deserves. So many great lessons both for organizations and individuals. Highly recommend it.......more

Goodreads review by Sarah on September 11, 2014

There were some good reminders here about how to distinguish your business from every other business. It dragged on s little near the end.......more

Goodreads review by Dale on August 06, 2023

This book has had the biggest influence on my philosophy of business, my success as a sales professional, and on my leadership of account management teams. I was actually so inspired after reading the book, I hired Joe Calloway to come speak to my team. As such, I can personally attest to Joe's incr......more

Goodreads review by Teresa on December 08, 2017

Finished this book in just a few days...and will definitely read again. Summation - know your customer better than anyone else. And, you aren't in competition with just your immediate competitors, you are in competition with everyone. But that is okay. Because you are going to know your customer bet......more

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