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50 Management Ideas You Really Need to Know
Author: Edward Russell-Walling
Narrator: Ben Cowan
Unabridged: 5 hr 39 min
Format: Digital Audiobook Download
Publisher: Random House Audio
Published: 10/15/2013
Category: Business & Economics - Management
Synopsis
In 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world.(P)2008 Quercus Editions Ltd